Buybuy Baby Registry Experience

Recently, I was invited into the amazing new buybuy Baby store in West Edmonton Mall to learn more about their registry service they offer expectant families. While I am WAY past the baby stage, I asked to tag along with some good friends, Landon and Isabelle, who are expecting their first baby in the Fall so that I could be a part of their registry experience, and allow me to take photos and ask questions!

The first thing I noticed when I walked up to the registry area (located right next to the main mall entrance of the store)was that the space as very beautiful and how welcoming the staff were. There was a cute chalkboard welcoming guests who had pre-booked their registry appointment (by name!). We were greeted by Hardeep, who is the Registry Manager, and offered beverages, a place to hang jackets and a comfy chair in which to sit.

There was no sending us out into the store, scanner in hand, to fend for ourselves. Hardeep took the first few minutes of the appointment to gather information from the expectant couple, such as: did they knew the gender of baby, had they decided on nursery theme/colours, was this their first baby? Did they plan to have a baby shower? What were they most looking forward to learning about and what did they feel they needed the most guidance with. Hardeep also had the couple fill out a checklist of any baby items they already had. This may seem like a ton of info to go through, but let me assure you, Hardeep took that info and tailored their registry experience to reflect exactly what the couple shared with her.

After collecting information and details, Hardeep took time to explain the online web registry, as well as the registry app. buybuy Baby offers some amazing extras with their web experience, such as the ability for couples to highlight top items that they would really like, and to help buyers decide what they really need. Also, this ensures no duplicates of items at all! They offer the ability to easily change and add/delete items right from home, or using the app (you can easily walk into the store and use your phone as a scanner and add things to your registry that way!) You are also able to download offers right to your phone from the app. I also loved the ability to download addresses from your registry for ready-made thank you cards for all your gift giving friends and family! We also learned that 4-6 weeks prior to your due date, buybuy Baby will send you out a one time coupon, for 10% off a purchase! They also price match any Canadian retailer, including online retailers.
The couple were also given a very cute swag bag, filled with many goodies, including additional coupons, adorable baby items (like a book, a bib where you can place age inside a slot for super cute photo opps) and more!



Another great feature of the registry is that any friends or family who come into the store to purchase a gift from registry will get their own expert to help them navigate registry and items selected, as well as complimentary gift wrapping.

The actual store walk-through, with scanner in hand, was incredible. We weren’t sent out solo to navigate where to start, Hardeep accompanied us for the entire experience! It was like having your own personal baby gear expert with you the whole time! She compared products, showed us different options and features, had us test out gear (strollers, carriers, car seats), and helped answer ANY questions that came up.

The couple, who have done some research on gear, but had questions, were super happy to be able to try out different strollers, practice clipping in car seats to strollers and even having the ability to try and clip car seat into a car seat base. (buybuy Baby provides an amazing setup, where you can try out different car seats and bases on a station they have setup with an actual viechle seat.

They were able to test of different carriers and wraps, with an actual real newborn weighted doll. They tested out different feeding chair options, bouncy seats and more. The store has everything you could imagine, all baby related, including clothing, books, breast pumps, nursery and travel items, gear and, of course, special gifts for grandparents to buy for that new grand baby!


Landon and Isabelle loved the selection of items in each department, and that they could see and test out items in person. There were so many items to choose from, and also an additional selection online as well.

Nearing the end of the initial walk-through, the couple had another engagement and pregnancy tiredness was kicking in. Another great option that buybuy Baby offers is the ability to come back for another registry appointment at anytime, with the same expert, and continue where you left off! Isabelle and Landon finished their entire registry appointment later that week.

All in all, I was just amazed at the service and experience of the entire registry process. Having done the appointment with the expectant couple, make sure you give you and your crew (family/friends are always welcome to tag along on appointments!), lots of time to explore the store and ask questions and try out gear! Booking your appointment ahead if time will also allow you to better plan your day and not be rushed!
How I wish they had the service available when I was pregnant with my kiddos! (And maybe then I wouldn’t have ended up with 15 of the same onesie!). Thanks so much to the whole team at buybuy Baby in West Edmonton Mall for allowing us to document the whole experience, it was a fabulous time!

-buybuy Baby is located in West Edmonton Mall, on the upper level of Phase 1 (beside the Rec Room). You can book your registry appointment in-store, or by calling the store directly at 780-444-8318
There is a convenient entrance right from parking lot to the store, as well as a mall entrance. There is also a buybuy Baby location in South Edmonton Common.

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