Capitalize on our MOMemtum!
Looking for a way to REALLY connect with your demographic? We are connecting EXPERTS and can be an excellent tool to promote your business, product or service to your target demographic of moms, families and children. By developing a strategic partnership with Mommy Connections, you will be accessing a huge network of influential mom’s across Edmonton & North America. We have several opportunities to connect your brand with our moms! Product Sampling is just one of them!
Mommy Connections introduce moms to programs and services available within their neighbourhoods. The weekly classes provide a unique learning opportunity as well as a fun way to bond with their babies and other moms in a social environment. The classes offer fun and interactive demonstrations as well as informative expert speakers on a variety of topics. We like to view our programs as an 8 week “informative icebreaker” that not only inform and educate, but also connect moms in a non-mom’s group and potentially stressful environment.
There are several levels of sponsorship available.
1. Program Sponsorship
The presenter sponsor is an expert that presents a topic during one of our program sessions. This is the perfect chance to showcase your product or services to new moms. We are looking for approximately 16 different presenters per session on topics that are relevant to new moms, such as nutrition, baby communication, early literacy, fitness, clubs & classes, child care options, first aid etc.
Sampling Program through our swag bags
Every Mommy Connections participant will receive a swag bag at their first session. This sponsorship is available to companies that wish to promote their products and services through gift certificates and samples in the swag bag. Approximately 20 different items are required per program and we ask you commit to at least 2 consecutive sessions (meaning Fall & Winter, Winter & Spring etc.)
Door Prize Program Sponsors
This option is for businesses that are unable to contribute to the swag bags, but would still like to promote their products and services to the new mom demographic. The Door Prize Sponsor provides 1 or more gift packages that a lucky mom will receive during the 8 week program. The Sponsor will be introduced by the Program Director and additional information will be made available (brochures, business cards etc) during that session.
Businesses that wish to have a larger presence have the option of a Premier Partner Sponsorship. In addition to everything mentioned above, this level of sponsorship may also include (depending on Region):
Logo placement in full colour advertising on Mommy Connections postcards, posters and newspaper ads (at least one form of advertising per session)
- Banner advertisement on Mommy Connections National or Regional webpages
- Company mention in Public Relations stories (e.g. in local papers and online)
- Company presence on all Mommy Connections social media platforms: Facebook, Twitter and Meetup
- Potential for further cross-promotion as agreed to by both parties
2. Website Advertising
National ($100 per month) and Regional ($50 per month) Advertising Opportunities available as well as guest blogging options.
3. National Contests
Each month we run 2-4 week contest featuring products or services that relate to one of our monthly editorial themes. The contests are promoted through twitter, facebook, our 26+ blogs (blogs by location included) and our newsletter. Our contests are also promoted through the banner ads (see the She’s Connected Sample Above) on all 26+ of our websites. $150 per month-long contest.
4. National Newsletter
There is a national newsletter as well as a newsletter per location. Information below is for advertising in our national newsletter.
Sponsors and advertisers can get involved in the Newsletter in several different ways. The newsletter goes out every Thursday and each month there is a different overall editorial theme (see upcoming themes below) sponsor, advertiser and contest. The highlighted blog and content change weekly.
Featured Newsletter Sponsor – $500 per month; you become the newsletter sponsor of the month with premier logo placement and can include an informative article about your product or service in one of our weekly newsletters during the sponsored month. The newsletter is sent out on a weekly basis. The newsletter (and our sponsor) is also promoted through twitter, facebook and our blog.
Block Ad in Newsletter – $250 per month (includes 4 or 5 issues during single month)
BLOG $350 per month; become our featured blogger for one month on a topic of your choice that would pertain to women, moms, families, babies etc. Up to 2 blogs per week will be posted. Blog is promoted through twitter, facebook and our newsletter.